I chose to redesign the “A&W Root Beer” logo and put a more modern and simplistic spin on the original design.
The original design of the logo has gone through some changes throughout their years in the food business, however it was due for another revamp in order to keep up with current design popularity. I stayed true to the original logo by keeping the colors that have made them known throughout the years. When you see the brown and orange on a can, you instantly think “A&W”. The final outlook of the revamped logo involves the classic colors with a modern simplistic twist that stays true to the brand while branching out to new customers with a new simplistic look.