For this project we were each assigned an event or a business where there was room for improvement with their current logo design. I was given the Marlborough Madness festival in New Hampshire. It is a festival that takes place in the small town of Marlborough in Cheshire county.
Their chosen mascot was the mad hatter from the Alice in Wonderland book. The logo above actually uses one of the sketches from the original book, just colorized. With this project I did a lot of research about the town as well as New Hampshire itself. I searched until I was able to comprehend why they have the festival and what it means for the town. At first I tried to go down the history route and make a patriot-like mascot drinking from a teacup.
Then I went on to more simplistic designs that would scale well and would be easy to show both in print and web form. I went back to the teacup design and from there I started to form the final logo.
My finalized forms were created for their simplistic forms and for their ability to be printed in both color and greyscale.